In the afternoon of Nov 26, 2009, the 2009 Sina lovely-Homes Conference was held at the Beijing International Conference Centre. Shide’s sales president was invited to attend the summit conference. More than 300 guests, including the leaders of the corporate associations, renowned economists, the corporate directors, and the representatives of the mass media, had attended the big event.

 

The event was characterized by making innovative ideas and suggestions. And Shide’s sales president Zhang Jie said the following:

 

Shide is the largest international producer in making the PVC profiles products. She has made a very remarkable and impressive development over just more than 10 years. Shide is the leader in many fields and her products are of top quality. And the

discussion topics of the summit conference: innovations, sales networks, and ways of innovation. During the history of rapid development, Shide focused on changes and reforms. However, because last year’s China economic and financial crisis which brought a ‘cooling’ effect on the real estates market, Shide has to positively adjust to suit the changing market situations. Firstly we put forwards a slogan, “Keep the constant speed during a straight lane but overtake the others when a bend exists. The financial crisis was just like a bend situation, Shide had to show her real strength and special skills to win the other competitors during the difficult period. And Shide has made a lot of improvements including the sales modes and channels, the integration of wholesales and retails, and more mass media promotion activities. Presently, Shide has strongly cooperated with the Sina Website. The two companies have some years of good relationship. In the past, Shide focused more on the corporate image and brand name, i.e. a huge corporation with a football club, so less on the promotion of her household products. And now Shide has put on efforts on promoting her products by the Sina Web because the website is very popular. Shide is very confident to say her new expert-made promotion activities at the website will boost her sales and become a new sales channel.     

 

After the presentation ceremony of the dinner, Shide corporation was awarded the 2009 Most Favoured Household Brand.

 

Shide and Sina Website are close partners, and the promotion activities will become more.

 

Shide’s 3 New Products and their name: Energy-saving Stars will be put on Sina website.