Sports -- Dalian Shide Football Club
In China, the sport industry has
become an ever-increasing prospect for with enormous
number of fans and a very bright future. Among the many
kinds of sports programs, football has been the number
one choice for sports fans in China. Shide Group
realized this potential business opportunity and social
responsibility, and in February 1999, took a significant
step by acquiring a 30% of newly establishing Dalian
Wanda ¡VShide Football Club Ltd. In January 2000 gained
full ownership of Dalian Wanda ¡VShide Football Club Ltd
and renamed it Dalian Shide Football Club.
The City 0f Dalian has been a
hotbed for China's football development. Dalian Shide Football
Club has been the best recognized football club in China as it
is known to have the most talented players, the most efficient
management and the most sophisticated facilities in the
country. Since taking over the Club, Shide Group has made
great efforts to restructure the Club by creating a remarkable
combination of business, enterprise and culture. Dalian Shide
Football has become an exemplary model of a modern sports
clubs while attracting widespread attention in households
around the country. In addition, the Club is fully utilizing
the popularity of its football team, and adapting a very
effective marketing strategy to create innovative
entertainment projects and popular line for merchandise.
For Shide Group, this Club
plays will continue to play a leading role in the sports
industry. Dalian Shide Football Team has been champion of the
Division AA in the Chinese Football Association six times
during the eight-year history of China's professional football
development. For example, five players from Shide were
selected as the members of the Dragon Team 2001, the highest
honors for the professional football players. Also, this club
has enjoyed a very high international reputation and has been
one of the best clubs in Asia.
The Club's members have
become the spokespersons for Shide Group and its products and
services both domestically and internationally. According to
its strategic plan in the next five to nine years, the Club
will reach the following goals:
Establish a fully functional Shide
sport-culture enterprise system and elevate the Club and
its sport-related business to a first rate international
level in terms of the management and operations.
Make the club one of the top teams in
the world in terms of competitiveness and
Make the club one of the best sources
of football talents for China and the rest of the world.
38 Gao Er Ji Rd.
P.R. China, 116011
Training Center General Number: 86-411-87523118
Dept. of Competition & Training:
86-411-83675558 ; 86-411-83622218 ext. 5080
Finance: 86-411-83672773 ; 86-411-83622218 ext. 5060
of Marketing: 86-411-83675031 ; 86-411-83622218 ext.
Office: 86-411-83638308 ; 86-411-83622218 ext.
Fan Club: 86-411-83622218 ext. 5120